There are a number of ways in which you can capture leads for your business to business website, but most of the important ways occur as soon as a prospective customer visits your B2B ecommerce website. Read an overview of how to optimize your leads from the first calls to action to your CRM system integration. The Best B2B Lead Capture Form Design The best B2B lead capture forms are simple, clear, and visible. They should be aggressively – but not obnoxiously – placed on every page, so that your prospective B2B customer can fill out the form whenever she has done enough research. Additionally, your form should ask prospective customers for enough information to make sure they’re a good fit for your business, without asking for so much information that it drives prospects away. People don’t want to spend more than a minute or less filling out an information form for an initial estimate. Live Chat and B2B Lead Capture A live chat will prompt the customer to ask any questions she may have; and if she decides to engage in the chat system, an internal sales person will be pinged to respond right away. An excellent way to secure B2B leads is to integrate a Live Chat system into your website. This system will prompt the customer to ask any questions she may have; and if she decides to engage in the chat system, an internal sales person will be pinged to respond right away. It’s an excellent way to ensure that your prospect has the information they want, when they want it. Often, being “first to the scene” also translates to being first to make the sale. Tracking B2B Leads in CRM When your customer fills out a form or asks a question on Live Chat, the lead can be automatically captured and tracked in your CRM system. From here, you can follow up with them and log your interactions at every process during the sales pipeline. Clarity can help you integrate a CRM system to your B2B website, consult with you on form design, help you create compelling calls to action, integrate live chat, and more. Let us help you drive your sales up today! Find out more about Clarity VenturesSee our Enterprise Web portfolio