There are a wide array of tools that will make your PPC marketing campaign even easier, many of which are free. Below are a few of Clarity’s favorites. Google Tag Manager Google Tag Manager allows you to accomplish a simple but valuable task: you can add or update your website tags instantaneously, in just a few clicks. So, if your PPC campaign (or another analytics campaign) is waiting on a tag update so you can solidify your landing pages’ relevancy, you can now push forward quickly without waiting for code updates. Tag Manager also comes with error checking and fast tag loading. SEOBook’s ROI Calculator SEOBook’s free ROI calculator is one of the simplest PPC tools out there, but it’s extremely useful. Simply enter your total monthly clicks, estimated CPC, conversion rate, and profit per conversion, and the calculator will automatically show your ROI. SEOBook’s free ROI calculator is one of the simplest PPC tools out there, but it’s extremely useful. Simply enter your total monthly clicks, estimated CPC, conversion rate, and profit per conversion, and the calculator will automatically show your ROI. It’s a fast, simple way to justify the cost of your PPC campaign, or make adjustments if you’re not seeing the ROI that you want. Google AdWords Editor Google AdWords Editor is a plugin that allows you to download your PPC campaign to your computer and manage it from your dashboard. You can also make bulk changes and get feedback on proposed campaign changes. If you have other questions about PPC campaign management or ecommerce SEO solutions, contact Clarity today. Find out more about Clarity VenturesSee our Enterprise Web portfolio