Search Engine Optimization, or SEO, is the process of tailoring your website so that search engines—and by extension, your target audience—can find it. It includes practices such as making sure your website is using the right type and variety of keywords for your niche; building relationships with relevant sites that will link to you; and optimizing the meta content of your site so that a search engine can quickly determine what your site is about. Why Does Your Website Need SEO? A well-tuned ecommerce platform will not just contain the systems and designs needed for a complete customer experience. It will also contain the necessary elements that will allow customers to find it. This is why SEO optimization is so critical to the success of any ecommerce business; if you show up high on a Google search results page, you will gain a constant new flow of prospective customers who seek your product or service. How to Find an SEO Company Not all SEO companies are created equally. Because the field is constantly in flux and largely unregulated, almost anyone can call themselves an SEO “expert.” However, it is critical to find an SEO company that is qualified and uses best practices. The wrong SEO consultant will not just prevent you from seeing results; they may actually incur penalties for your website, harming your reputation and overall business. To find an SEO company, seek out a results-driven individual or company who can provide examples of past campaigns and what they did to achieve success. Stay away from those who do not have a strong online presence or who are not able to point you to reputable examples of past work. Clarity’s team of SEO professionals are well-versed in “white hat” SEO techniques. This means we never use spam, seek links from disreputable sources, or engage in other tactics that will harm your website’s reputation. What Does Good SEO Look Like? Clarity’s team of SEO experts are well-versed in “white hat” SEO techniques. This means we never use spam, seek links from disreputable sources, or engage in other tactics that will harm your website’s reputation. Implemented correctly, SEO is just another method of great marketing; good SEO means producing excellent content for your website that people will want to read and link to, and making the overall user experience friendly for both visitors and search engines. Ask Clarity today about how we can help your company achieve results through our professional SEO services. Find out more about Clarity VenturesSee our Enterprise Web portfolio