Developing a Social CRM Strategy

As you consider the long-term development of your company, you’ll need to factor in the relationships you build with your leads, clients, or customers. How to you grow and manage these relationship? The answer lies in leveraging your CRM system integration.

What is Social CRM?

So, what exactly is social CRM? Essentially, it’s a back-end system for managing your customer relations. Social CRM puts the customer at the center, and uses CRM tools to engage the customer in an ongoing dialogue. This includes addressing any issues as they occur, asking for customer feedback, and informing the customer of deals or rewards ahead of time. Your CRM can automate this entire process.

Social CRM and Microsoft Products

Microsoft social CRM tools allow users to collaborate through questions, observations, or suggestions. This will allow not just your customers, but also your employees, to feel more engaged and nurtured.

Microsoft CRM systems are especially adept at handling social CRM. Some of the specific benefits of using Microsoft CRM integration for social CRM include: activity feeds, which are real-time notifications of business events; automated activity updates; and microblogging, which allows for quick status updates and notifications for any user. Additionally, Microsoft social CRM tools allow users to collaborate through questions, observations, or suggestions. Similar to social media integration, this will allow not just your customers, but also your employees, to feel more engaged and nurtured.

Social CRM integration in Austin, TX

Clarity has finely-tuned expertise in CRM integration, and we can help you especially within the realm of social CRM. As a Microsoft Certified Partner, we can help you with your Microsoft social CRM; or we can help with one of the number of other powerful CRM systems that exist. Don’t let a single customer or employee relationship go to waste; take advantage of social CRM today.

Find out more about Clarity VenturesSee our Enterprise Web portfolio