What’s the fastest way to lose a prospective international customer? When your website doesn’t speak to the customer in his own language. Read on for an overview of multilingual eCommerce solutions. Multilingual Websites in ASP.Net ASP.Net is a perfect programming language for developing multilingual websites because of its flexibility combined with its powerful integrative capacity. ASP.Net website development can also integrate well with certain tools that make websites multilingual-ready from the start. Gettext is an example of one such tool; it makes all of the site’s contents translatable. Finally, ASP.Net is fully customizable, which is an absolute must to develop a website that meets the needs of all your international eCommerce website targets. Multilingual Website Design and Navigation Issues Some languages can force changes in the design or navigation of your website, moving navigation bars or altering entrance pages. The reason for this is rooted in logic; some languages read right to left, and others left to right. Navigation may not immediately come to mind when you consider a multilingual eCommerce website design, but the fact is, it’s a major consideration. Some languages can force changes in the design or navigation of your website, moving navigation bars or altering entrance pages. The reason for this is rooted in logic; some languages read right to left, and others left to right. Keep this in mind as you design your website. Also, make sure the option for choosing a language is highly visible and available immediately at the beginning. Other Multilingual Website Design Considerations Make sure you create an individual Top Level Domain (TDL) for each language, so your website will be more credible and rank higher on in-country search engines. Similarly, try to host all TDLS on servers in their individual countries. Try to avoid Flash or other elements that will slow loading time on international servers. And finally, make sure your website is translated by someone reputable who natively speaks the language in question. Ask Clarity if you have other questions about your needed multilingual website solution. Find out more about Clarity VenturesSee our Enterprise Web Portfolio