Rich internet applications are web-based programs that provide the same tools and compelling user experience that you would expect from a software program. This allows both your company and your customers to have the best possible interactions with your website as they access the information they need. Rich Internet Application Advantages There are numerous advantages of rich internet application development. First and foremost, rich internet applications allow for a deep customer engagement with your brand, product or service. As customers evolve to seek a more connected interaction with the companies they are loyal to, rich internet applications are more important than ever. Rich media, like embedded videos, often increases customer loyalty exponentially. The visually compelling elements of rich internet applications, combined with the ease of use, increases conversion rates and satisfaction with your brand. Rich Internet Application Challenges The main benefit of cloud hosting is that it’s highly scalable. This means as your business grows, so does the cloud. Storage, RAM, and CPU capacity can all be adjusted to meet your needs, and you can add functionality to your system as you see fit. The challenges of rich internet applications are mostly on the development side, not the customer side. Because of the variety of technology involved, like Flash and HTML 5, and the focus on customization, rich internet application development can often feel like a balancing act. Testing your rich internet application development framework, too, can be a challenge. Rich Internet Application Development in Austin, TX The rich internet applications Clarity has developed for our clients include shopping cart systems, online-based auctioning tools, robust site search implementation, inventory management systems, and more. All of the rich internet application development frameworks we provide are able to be updated and maintained by our clients’ in-house staff. We can also help you examine your purchasing process and decide which parts of the pipeline would most benefit from a rich internet application development framework. To learn more about rich internet application development, speak to a Clarity representative today. To learn more about customizable web design elements, please browse the following articles: What to Look for in a Custom Mobile Application Development Company Planning a Custom integration of CRM into Your Website Top Customizable Website Components Find out more about Clarity VenturesSee our Enterprise Web portfolio