Successful Business-to-Business eCommerce Sales Planning In order to effectively operate a business-to-business eCommerce website, proper planning and implementation is essential. Your marketing team’s strategies and sales tactics will have a direct impact on the productivity and profitability of your business. To generate the highest conversion rate (from lead to customer), a set of useful marketing and sales tools can help you design a more effective business strategy. Effectively Organize Your Price Lists and Promotional Offers At Clarity, we offer web design and web development tools to help create the website and software your company needs in order to increase productivity and growth potential. With a skilled eCommerce developer, you can ensure that your business dynamics are taken into account when creating custom solutions that will help you manage your leads and turn those leads into conversions. With a highly targeted sales and marketing approach, you will be able to effectively capitalize on trends and find ways to connect with your customers on a more personal level. Increase Internal Communications with MS Dynamics CRM With business-to-business eCommerce stores, you need to know exactly what your potential clients are interested in so that you can design your marketing e-mails to effectively pinpoint these areas. With a CRM (customer relationship management) system in place, you will have access to detailed reports, tracking, and data management tools to help you design more effective marketing emails. If you design your marketing around appealing to the customers that are responsible for the majority of your sales, you will be able to drive more sales in a much more effective way. A powerful CRM system such as Microsoft Dynamics CRM will enable you to gain valuable insight into what your customers are most interested in buying and which of your customers are generating the highest sales revenue. If you design your marketing around appealing to the customers that are responsible for the majority of your sales, you will be able to drive more sales in a much more effective and cost-efficient way. Solutions for Your Business-to-Business eCommerce Website At Clarity, we provide workable solutions for small start-ups, mid-size firms, and enterprise eCommerce businesses. With the development of a professional website or B2B sales portal that incorporates your company’s unique branding images, you can market more effectively and thereby generate more interest in your products and services. Our team will help you build your brand with a professionally designed website that offers full functionality and user-friendly options for easy navigation within a business-to-business eCommerce website. We will also help you measure your site’s productivity by providing you with useful CRM tools that are customized to help you understand how well your marketing efforts are received and how effective they are at creating new leads. You can also better understand your current customers’ preferences with our CRM tools and reporting software.