Testing for Success with Sitefinity CMS Sitefinity CMS testing can have major advantages for your business Using multivariate or A/B testing is a great way to make an informed decision about what is right for your business and website. Testing can help you choose a campaign or web page that will best appeal to your audience and customers. The Sitefinity content management system (CMS) enables its users to easily test their campaigns or web pages using built-in testing and integrations. Sitefinity’s Email Campaign Sitefinity’s built-in A/B testing for email marketing campaigns is easy to use and can help you reach your customers effectively. The testing tool that is already part of Sitefinity’s CMS allows you to create two different versions of your email. Then, each is sent to a sample of your intended recipients. Sitefinity keeps track of how the recipients react and respond to the message and then chooses the winner based on bounce rate, click rate or whatever other factor you have chosen to single out the best campaign. The winning email is then sent to the rest of the recipients. Having this testing feature built into the content management system makes it easy for your marketing team to make a more educated decision about what your audience wants to see. Sitefinity Testing integrations Sitefinity also offers widgets that can be integrated with the CMS that can further your testing options. The Sitefinity Optimizely widget allows you to run A/B testing on your web pages. By using the widget to integrate Sitefinity and Optimizely, it’s as simple as pasting a code into the web pages that you want to test. Testing reports are then generated to help your marketers choose a winner and make any changes that need to be made to better optimize your web pages. Integrating the Sitefinity Optimizely widget is an easy way to run testing that can improve your website’s performance. Benefits of Testing with Sitefinity The testing that is built into Sitefinity CMS helps your team make informed decisions about marketing campaigns without second guessing themselves. They have evidence that proves the email sent is the best one to attract an audience and customers. Having the testing tool already built into the CMS saves your business time and money by not having to perform outside tests or hire a developer to create a testing tool specifically for your use. Integrating a widget with your Sitefinity CMS website is almost just as easy as having the testing tool built in. The integration takes no time and minimal effort but can make a big impact on your business. Clarity Can Help Our team at Clarity is highly skilled at developing websites using a multitude of different content management systems, including Sitefinity. We know which CMSs offer built in testing or integration that can help your company choose the right campaign to help your business grow. Our team is excellent at helping our clients learn navigate a/b testing and are more than willing to set up testing for them. To find out more about how Clarity can help your business, call or click to contact us today.