The benefits of an eCommerce & Dynamics GP integration include improved sales, better lead management, stronger inventory management, and the bi-directional sharing of cross-channel information. B2B companies with multiple sales channels can manage inventory in real-time, ship products more efficiently, and forecast their product needs more accurately based on scheduled procurements, market buying trends, restocking times, and manufacturing needs. Microsoft Dynamic GP ERP software can connect seamlessly with front-end software, which makes managing an eCommerce store easier. However, custom integrations are increasingly important to deliver the kind of real-time data, customer-facing features, and catalog management tools that distinguish the top B2B sales organizations. about 63 percent of marketers believe that their biggest challenge is generating quality leads and site traffic. [1] The benefits of a Dynamics GP eCommerce integration include getting leads and increased traffic by marketing to the most responsive buyers--existing customers and site visitors. Companies can tailor their marketing messages based on visitor behavior, social media insights, and other business intelligence. Integrated Dynamics GP software can manage all back-office operational and administrative processes while sharing information with CRM software and business applications such as third-party connections. Companies can automate recurring tasks, collaborate seamlessly with business associates and manage their catalogs efficiently. Clarity Connect provides connectors with all of the Dynamics ERP and CRM platforms, so if you’re using GP, AX, NAV, CRM or Dynamics 365, they’ve got an integration solution for you. Dynamics GP eCommerce integration Benefits A custom Dynamics GP integration can position a company to take full advantage of all the new sales channels including brick-and-mortar sales, social media connections with sales prospects, and third-party marketplace sales such as eBay and Amazon. The biggest benefits of an eCommerce and Dynamics GP integration include the following: Easily Updated Catalogs Old information is a big problem for companies with thousands of SKUs. Updating prices manually can be a major challenge and expense. integration ensures that all updates are immediately posted everywhere that prices appear. The same is true for catalog descriptions and other content such as images and videos. Enhanced Communications Customers can connect with their favorite suppliers through social media pages, multiple customer service operations, and extensive messaging systems. Connected systems make it easy to use data to personalize marketing campaigns, design specialty catalogs for the company's best customers and address the concerns of multiple customer stakeholders in the decision-making process. Increased Transparency and Access to Information Companies can protect privileged information while granting access to the information that customers need. These data include purchase history, past invoices, and shipping information including the costs of different shipping options. Simplified Navigation The customer interface can be personalized for each customer with special landing page displays, custom catalogs, and special marketing messages. Companies can provide customers with information about any existing contractual arrangements and buying incentives without the need for them to browse. The easier that companies make it to find information and navigate the site, the higher conversion rates will be. As recently as 4 years ago, only 36 percent of companies felt that designing a better customer experience was the most important approach to eCommerce. Today, that figure has increased to 89 percent. [2] How a company delivers on this imperative varies depending on its industry, budget, and level of staff IT skills. Most companies don't have the necessary skills to build a custom integration, but a skilled and collaborative developer can simplify the process and ensure that the staff is trained to take full advantage of all the benefits of custom integrations. Your eCommerce Integration Has Unique Needs integration can affect a company in unique ways, so it's important to choose the right integration option. Some companies need more detailed product data, and others need to market products across multichannel sales platforms. Manufacturers have their own special needs such as scheduling production runs to minimize labor delays and complying with government regulations. The right Dynamics GP eCommerce integration can automate all sales processes, generate quality leads from eCommerce store data, provide real-time information about inventory, and increase order processing speed. Catalogs can include real-time ERP data, multiple shipping options, and built-in microsite translators for companies doing global business. Business stakeholders can access critical company information that can speed the restocking of materials, components, and products. Companies can schedule just-in-time production runs. Customers receive better inventory data and access to their payment histories, past invoices, and real-time updates on product shipments. The Benefits of Integrating Your ERP Software Using the Right Developer The benefits of integrating your ERP software depend on the skill of your developer. A custom-developed solution can enable complex capabilities such as splitting shipments, sending products from multiple warehouses, and providing real-time inventory updates from multiple sales channels. Clarity specializes in B2B platform development, and the company's Microsoft Dynamics Certified teams have developed platforms for some of the top B2B companies in the world. Regardless of your company's needs, Clarity listens to your needs, uses the latest labor-saving tools for coding, and works seamlessly with Microsoft Dynamics GP features and connectors (i.e. for both eConnect and Web services) to save you money and speed development. References: [1] Foundationinc.co: 50+ B2B Marketing Stats To Shake Up Your Strategy In 2019 https://foundationinc.co/lab/b2b-marketing-stats/ [2] Nchannel.com: How Dynamics GP and eCommerce Integration Improves Customer Experience https://www.nchannel.com/blog/dynamics-gp-and-ecommerce-integration/