Customer portals and more effective user interfaces are critical in B2B sales and marketing. Providing a customized user experience fosters greater customer loyalty and brings satisfaction to site users. Syspro integration enables greater communication among various business applications, which is the basis for building customer portals, user interfaces and a variety of stakeholder portals. The benefits of integrating with Syspro include better management of the buying cycle. The B2B buying cycle grows more complicated each day because B2B buyers must satisfy increasingly demanding clients of their own. One study found that 58 percent of buyers reported that their decision-making process was longer in 2017 than in previous years. [1] Buyers want to research products more exhaustively, increase their own targeted customers, expand into new territories and comply with the regulations of multiple sales jurisdictions. The customer B2B portal can speed decisions, simplify customer research, perform ROI analyses and curate relevant content to help customer stakeholders make fast decisions. The Integrated ecommerce Portal Experience Portals (storefronts, marketplaces, ordering portals, customer portals) can be designed to show products to their best advantage with critical information. Customers can find their preferred products with high-resolution photos, inventory counts, custom product catalogs and personalized search functions. Some of the benefits of a customer portal include: Access to specialty software applications such as dynamic pricing, product configurators and production schedules Offline access to work without an internet connection Ability to use a barcode scanner to find product information Views of personalized displays, customer-specific pricing and special incentives Simpler reordering that's highly automated More customer service resources to answer questions through self-service functions Improve Customer Service with Integrating Strategies Syspro ERP software can provide the basis for a robust integration. The company offers a full line of business-specific modules that integrate seamlessly into its a company's ERP software. However, that doesn't mean a company's other business applications will integrate so easily. There are always trouble spots, technical limitations and architectural issues. That's why hiring an experienced developer who can perform the integration is important. The vendor can connect business applications using Syspro connectors and custom coding. Clarity provides both the coding and the integration platform (Clarity Connect) to fully integrate and automate the ecommerce and Syspro platforms. Vendors can also build apps, design user interfaces and engineer highly functional portals for customers, stakeholders and business partners. Trade portals are increasingly popular in B2B sales as companies collaborate on projects, bands together to sell products in marketplace platforms and undertake special collaborative projects. One Technology with Multiple Uses Another use of the integration if for medical and healthcare. A healthcare integrated portal and Syspro ERP technology can provide patient portals for medical practices and manufacturers of health applications, customer portals, trade portals and portals for third-party associates such as companies in the supply chain. The benefits of Syspro and portal integration include: Greater Access to Syspro resources Syspro offers modules for manufacturing, distributing, supply chain management and inventory management for medical device sales and manufacturing. integration empowers customer portals to provide real-time inventory updates across multiple marketing channels, and better estimates of when inventory will be replenished. Customer and trade partners can get further information on products, supply chain details, revenue projections, special pricing and product reviews. Built-in Feedback Integrated portals make it easy to get customer and stakeholder feedback on products and business processes. The feedback mechanism can be built into the portal for fast, seamless communications. Manage Multiple Customer Service Touchpoints about 40 percent of customers migrate to a competitor because of poor service. [2] Portal integration provides access to self-service resources to get answers to questions or to file a complaint. about $41 billion is lost each year in the United States because of poor customer service. Portals can connect with multiple customer service touchpoints such as social media pages, the company website and call centers. Integrated Interplay Everything ion the portal is designed for each customer's convenience. Customers make a purchase, and then the information is updated across the system generating an invoice and a hold against inventory. Fulfillment services are launched including picking products from the warehouse and generating shipping labels. Stored customer shipping information can send products to multiple branches and stores automatically using preferred carriers for each leg of the delivery. Price quotes, incentive offers and the right pricing tiers are automatically calculated in the invoice. Taxes and duties and the right sales tax rate for the customer are applied. You can improve customer service with integrating all your company's business applications. However, you can move customer service to the next level by integrating portal technology into the system. Syspro provides a framework for integration, but you still need a qualified developer to help you make the most of your integration and to design your portals. Clarity, along with their Clarity ecommerce and Connect platforms enjoys an enviable reputation among B2B developers because of its focus on collaborating with your IT staff and training them thoroughly in the new technologies. The full benefits of integrating with Syspro depend on the developer you choose. References: [1] Bluecorona.com: 75+ B2B Marketing Statistics to Know for 2018 and 2019 https://www.bluecorona.com/blog/b2b-marketing-statistics [2] Insightsquared: 100 Customer Service Statistics You Need to Know https://www.insightsquared.com/2015/04/100-customer-service-statistics-you-need-to-know/