When a prospective customer visits your eCommerce website, your goal is to help them find what they’re looking for as quickly as possible. This means honing in on the niche of products you think they’ll be searching for. The easiest way to do this is to leverage website analytics and data from directly within your website. Search and Browse Features in eCommerce Product Catalogs A customer’s entry point to your eCommerce sales pipeline is your eCommerce product catalog. This is where you can put the “best face” of your offerings forward, using bright, bold visuals and compelling product descriptions. It is also imperative to build categories into your catalog that are logical and helpful and to integrate both a “search” and a “browse” feature that will make looking at categories or groupings of products a breeze. Responsive Product Catalogs and Your Customers Responsive browse features will dynamically relate a customer’s search to previous searches, and match the next items in the product catalog accordingly. Using built-in eCommerce product catalog website analytics, your eCommerce catalog can go even further than professionally presenting your product offerings. Remember, even though your user is visiting a website, you want them to have an experience that mimics speaking to an expert. By integrating your product catalog with website data, you can “respond” to customer needs before they even know they have them. Responsive browse features will dynamically relate a customer’s search to previous searches, and match the next items in the product catalog accordingly. ECommerce Catalog Solutions in Austin, TX Responsive eCommerce product catalog design is a powerful tool when facing competition. Not only can they adjust to show products that are selling more, resulting in a higher sales payoff; but they can also create a customized experience just for your user. This will lead to greater sales and, more importantly, loyal fans. Find out more about Clarity Ventures See our Enterprise Web Portfolio