Prior to your website’s launch, it is imperative that you perform a thorough user testing analysis. This can be done with Clarity’s help, or you can adopt a few strategies to try it with your own team. Read on for an overview of user testing for your website. What is User Testing? User testing is quite simple, in theory: it’s the process of testing the way a user interacts with your website to make sure they don’t have navigation issues, get stuck or confused, or encounter technical difficulties with form submissions or buttons. It is particularly crucial at the final stages of website development, prior to launch; sometimes business owners and developers alike get bogged down on projects and can miss important usability issues that a usability tester will catch. Types of User Testing Sometimes business owners and developers alike get bogged down on projects and can miss important usability issues that a usability tester will catch. There are many types of user testing. Some of the most popular methods include: Hallway Testing, which leverages a small number of “outsiders” to step in and test the website design and the product; Expert Reviews, which brings in experts in the website’s field of interest; Failure Testing or Stress testing, which exposes weaknesses; and load testing, which reveals how a website will stand up in the event of a traffic spike. Some of these methods can be accomplished in-house, and others require going to a professional or a company. Advanced User Testing There are a number of more advanced ways you can test your website prior to launch. For example, some programs will allow you to make a heat map of where the average viewer’s eyes travel or linger on the site, so that you can adjust your website design and calls to action accordingly. Clarity can help you with a number of user testing solutions, from simple to complex. contact a representative today to learn more. Find out more about Clarity VenturesSee our Enterprise Web portfolio