As an ecommerce business, it is crucial to maintain customer trust and your own reputation by maintaining an SSL-secure website. Read below for an overview of SSL security and how it can help your ecommerce business. What is SSL? SSL stands for Secure Sockets Layer. This protocol was designed to allow users to safely transmit information between devices via encryption and decryption keys. An SSL certificate is a unique key that is assigned to your particular application, when then allows you to establish a secure connection using an SSL protocol. SSL Certificates and Private Key / Public Key Encryption Each SSL encryption uses a private key/public key pair, which allows the application to be encrypted by one key, and decrypted by the other. As a general rule, the private key is kept secret while the public key is distributed to the public. In practice, this means that anyone will be able to send your website an encrypted message via the public key, but you’ll be the only one who can decrypt that message using your private key. Each SSL-secure website will have a certificate displaying the ownership information of the website or application, as well as a hash that ensures the validation of the certificate. SSL Certificates and Your ecommerce Business ecommerce customers are astute about website security, and before they make a transaction, they will check to make sure your website is secure. ecommerce customers are astute about website security, and before they make a transaction, they will check to make sure your website is secure. Signs that you have a secure website include an https address instead of an http address, a lock icon, and an SSL security certificate. If the certificate is not there, your prospective customer’s trust will diminish and they may not make a purchase. Even if your customers don’t look for this certificate, it is imperative that your website be SSL secure. Clarity can help your website maintain security stands easily and efficiently. For more on website development and security, contact a Clarity web developer today. Find out more about Clarity VenturesSee our Enterprise Web portfolio