As mobile web browsing statistics become more and more impressive (1.2 billion active mobile-broadband subscriptions worldwide), companies everywhere are looking for mobile based solutions to satisfy this market demand. Usually companies need to make a decision between building their mobile presence with a web based responsive design, or a native app to be hosted on the smartphone itself. Smartphone Friendly Mobile Websites If you're looking for a better way to reach your company's website visitors, then a smartphone friendly website fits the bill. What makes a website smartphone friendly? Many mobile web designers would suggest a "responsive design" which allows a single website to transform and fit to the specific screen resolution that any given visitor is viewing with. There is a huge benefit for companies that want to avoid fragmented development with individual projects for iPhone, Android, and Windows apps. The single website provides a singular experience across all platforms. Smartphone Application Development If a mobile website doesn't provide the native functionality, integrated data input and output, or intuitive interactivity that your company needs to engage with its customers effectively, then custom application development could be the best option. There is a huge benefit for companies that want to avoid fragmented development with individual projects for iPhone, Android, and Windows apps. The single website provides a singular experience across all platforms. Native app development has many advantages, the most important of which is its ability to be very closely integrated with the phone's operating system which allows it to send push notifications and input/output valuable data. Smartphone Website & App Developers in Austin, TX Clarity Ventures is a mobile web development company with over 200 successful projects. Clarity has experience creating mobile apps as well as mobile-friendly websites with HTML5. If you're interested in a mobile project for your company, please contact us by filling out the form below or calling us at 800.928.8160. Find out more about Clarity VenturesSee our Enterprise Web portfolio