What is Marketing Automation? Marketing automation is a branch of technology which supplies companies with the tools to automate, streamline, and measure marketing workflows and tasks, so they can optimize their operational efficiency and bolster their revenue growth rate. In order to do such a task, a business can utilize a marketing automation software. This software provides a multitude of marketing tools including segmentation, lead nurturing and lead scoring, relationship marketing and many more. These tools are used to reduce the amount of manual labor for low-level marketing tasks. By utilizing a marketing automation software, you could boost your revenue by over 25%. What are you waiting for? What tools do Marketing Automation Software's Offer? Marketing Automation Software’s offer a large array of tools and utilities you can use to help optimize your marketing front. A marketing automation software can automate your reports, analytics, dashboards, campaign tracking, lead nurturing, email, landing pages, and much more. Marketing automation provides the user with such a huge quantity of different features, any business big or small can benefit and improve their company’s performance with the help of a marketing automation software. How Could Marketing Automation Improve my Business? A marketing automation software can automate your low-level marketing tasks. By automating these tasks, you are reducing the amount of manual labor required for a given automated marketing campaign. This automation relieves the low-level tasks from your marketers, giving them the opportunity to run another campaign and work on higher-level tasks. Not only will you be able to automate tasks, a marketing automation software also develops more qualified leads with more information about them. These higher quality leads will boost your conversion rates and your revenue growth. If knowledge is power, then knowing your market is the key to success. Suggested Readings To learn more, follow one of the links below for additional articles, blogs, tips and tools about Marketing Automation. B2B Marketing Automation Features Marketing Automation and User Satisfaction Is it Worth it? Lead Scoring and Effective Lead Managment To learn more about marketing automation, please click contact Clarity or fill out the form below.