Custom Affiliate Trackers and Marketing for eCommerce

Affiliate marketing integration is an often overlooked form of marketing that can be a highly effective part of your ecommerce website development plan. Essentially, it is the use of rewarding another business or website for bringing customers to your site via their own marketing efforts. This is most often used when one business or website markets a related, but not competing, product or service. They can then point visitors to your website to round out their purchase.

Custom Affiliate Trackers for ecommerce

At Clarity, we provide a custom affiliate tracker module that is included with your ecommerce shopping cart. This means the cart will store the IP address of users who make a purchase, so you can not only have an awareness of where your customers are located; you can also comply with CANSPAM requirements for opt-in email marketing. The custom affiliate trackers for ecommerce will also save an affiliate ID on an order table after a successful purchase. Finally, the custom affiliate tracker can link to any page on your website and still track an affiliate ID to the purchase.

Opt-In Check Box Development

By informing the customer of your email campaign and giving them the ability to opt in, you ensure that you are targeting your most loyal, invested, and interested customers.

By integrating an opt-in check box into your checkout system, you can build a white list of email addresses that you can then build into your email marketing campaign. This opt-in field will be stored automatically to your database with the customer email address. By informing the customer of your email campaign and giving them the ability to opt in, you ensure that you are targeting your most loyal, invested, and interested customers. They are the ones who are most likely to respond to your email campaigns positively and make repeat purchases.

ecommerce Affiliate Marketing in Austin, TX

In addition to the above affiliate marketing solutions, Clarity can also provide a number of custom drop down lists and text boxes during user checkout. You can ask questions like, “How did you hear about us?” which is highly useful in informing your marketing decisions. Additionally, we can make pay out commissions to your affiliates in a multi-level marketing (MLM) model. For more information on how Clarity can help you with affiliate marketing for ecommerce, contact us today.

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