7 Ways to Improve eCommerce Sales through Search Engine Optimization (SEO) Do you wonder how to increase sales for your online platform? Do you wish to know how to make a website search engine optimized? If yes read to know more. Are you interested in knowing how to increase sales for your e-commerce platform through search engine optimization? If yes, then we're glad to tell you that you're in the right place. That's because we'll be sharing with you, in the post, seven different ways you can follow to improve your e-commerce sales through SEO. With the rapid and continuous increase in online shopping popularity, you'll surely agree with us that the e-commerce industry is a highly competitive space. According to a study, in 2017, retail e-commerce sales amounted to about 2.3 trillion US dollars worldwide. So far, this figure has increased and is even expected to double by 2022. Furthermore, another study reveals that the global e-commerce market size was estimated to worth $9.09 trillion in 2019. This 4is expected to increase up to $10.36 trillion before 2022. With all these figures, it's safe to say that this is excellent news for all e-commerce brands. However, for your business to get the best out of these figures, you need to think and opt for strategies that'll keep you relevant and competitive in the industry. Two of the significant factors that contribute to why most e-commerce websites fail to grow and expand are low customer traffic and lack of sales conversions. But here's a question, do you know your e-commerce website can overcome these challenges, despite the fast-rising global competition in the industry? Yes! All that you need to make that happen is to plan and formulate the right marketing strategies. One of the most effective marketing strategies you can employ to address the aforementioned vital issues is search engine optimization. What Is Search Engine Optimization And Why Is It Important? Search engine optimization (SEO) is the process of improving the quality of your online content to increase your site's visibility on the search engine results page. The better your pages' visibility on SERP, the more you're able to attract customers and improve your e-commerce sales.1 There are several benefits attached to using effective SEO strategies to optimize your content. One of them is that it helps to attract quality traffic. Apart from that, SEO also helps to improve digital marketing ROI. Search engine optimization has been around for a long time, and many organizations have been using it to drive traffic and increase their business sales. Unfortunately, several e-commerce websites are still struggling to implement SEO in the right manner. If your e-commerce website is one of those struggling to get the best out of SEO, it means you're probably not making use of the right strategies. That said, let's have a look at a few tips on how to increase your e-commerce sales. 1. Create Useful Content One way to increase your e-commerce sales through SEO is by creating relevant content. Admittedly, you can only communicate with your potential customers, via your website, through your content. Since that's the case, you need to create original, engaging, and strong SEO content for you to increase your business sales. Here's a question, what is SEO content? SEO content refers to any content created to attract search engine traffic and increase sales. Some of the factors you need to consider to optimize your content include; keyword research, keyword optimization, content Organization, and content promotion. Here's how it works; you need to first make thorough keyword research before creating your content for you to gain traffic through search. Furthermore, speaking of keyword optimization involves knowing when and how to integrate the keywords into your content. Content organization involves logically arranging your content, making it easy for your visitors to find relevant information easily. Lastly, content promotion involves adding useful links to your content to increase your other content's visibility. 2. Provide Strong SEO Configuration and Sitemap.xml Creation for Products and Search Categories One of the benefits of having a search infrastructure is that it helps customers find relevant products and services. It also allows websites to rank higher on the search engine results page (SERP). That said, ensure that your SEO configuration includes the processes listed below: Establishing and organized site architecture and examining the site Understanding the target audience Setting up a value proposition Updating page titles, banners, meta titles, meta description Adaptive and responsive code designs for improved display on all devices Improving testing and checkout responses with A/B or split 3. Optimize the SEO Content Product Catalog Indeed, you'll agree that one of the essential components of your e-commerce website development plan is product catalog development. As such, for you to increase your e-commerce sales, you need to ensure that the SEO for your product catalog is sufficient. An effective SEO for product catalogs requires intelligence, smart designs, and platform integration, enabling search bots to identify your keywords. 4. Deliver a Better User Experience As we all know, most online purchases and experiences begin with keyword searches. Apart from your product's price and quality, your user experience is another factor that can help you drive sales. Moreover, as far as your business applications are SEO optimized and integrated effectively, you can rest assured of delivering a better experience for your customers. Furthermore, machine learning, AI, and algorithms help search options rapidly to identify potential customers. This process helps to understand the user behavior and experience for each website. 5. Personalize Recommendations, Incentives and Product Displays Another way to increase your e-commerce sales through SEO is by personalizing offers, incentives, and product displays. In case you don't know, it's usually annoying for customers to view irrelevant pages and sites continuously. The after-effect of this is that it makes them lose interest in the page, thus leaving it and navigating to another one directly impacting your business. However, one way to address this issue is by delivering relevant product suggestions. Well, you can do that through on-page search engine optimization, as it helps to shape customer choice and buying decisions. Apart from that, more personalized, specific SEO content can also help to achieve better website ratings and increased conversion rates. 6. Add Trust Badges to Ease Customer Security Concerns Today, customers find credence issues with any given website. As such, introducing loyalty and trust badges to customers would instill faith among them. This strategy is beneficial for better website rankings and ratings. Indeed, you'll agree with us that the fear of security during payment is one of the fundamental reasons for cart abandonment. So, by publicly displaying trust badges, you'll be able to address credence issues and increase trust - an effective ingredient to drive sales. 7. Cultivate Respected Backlinks One of the essential features of SEO optimization is backlinks. During organic searches, backlinks help to build a better reputation. Companies can write credentials or provide feedback on another website on any page. Furthermore, companies can illustrate or feature an opinion to create valuable content. This method will attract customers and make the website reliable. Ensure fixing technical issues like fast loading pages, working backlinks, and robust site architecture. Bonus Tip: Design and Conquer It's worth noting that excellent website design has a tremendous impact on search engine optimization. As such, you need an experienced developer for you to have a responsive and inclusive platform. The benefit of that is, it directly helps to enhance your user experience and drive sales. User experience is extremely crucial in sales conversion. Besides that, integration, website development, site architecture, SEO configuration are essential features as well. Furthermore, identifying your customers' needs and providing them with a better experience can also help you drive conversion rates. Lastly, search engine optimization is a crucial part, so focus on it for your e-commerce success.