Multiple 301 Redirects and Their Effect on SEO

The fastest to move information from one URL to another URL without drastically impacting your site architecture design is a redirect. There are three main types of redirect: 301 (“moved permanently”), 302 (“moved temporarily”) and a Meta refresh. This article will cover 301 redirects, the recommended redirect for SEO.

The SEO Value of 301 Redirects

The 301 redirect is a permanent redirect that SEO experts estimate passes between 90 and 99% of the original page’s “link juice.” This means if your page around had a good page rank and multiple sites were linking into it, its SEO value will not be drastically affected. By contrast, with other redirects you’ll often have to start building the SEO value of your page up from the beginning. A 302 redirect, for example, passes 0% of the original page’s link juice. In most instances, it is not recommended for use.

Multiple 301 Redirects and SEO

While nobody knows for sure how a large number of 301 redirects affects search rankings, many case studies indicate that the new URLs rank quickly, and that the redirect doesn’t have a significant impact on SEO.

If you’re using multiple 301 redirects, things can get a little more complicated. Instances in which you might finding yourself using multiple 301 redirects include when you’re migrating an entire site, or when you’re an ecommerce business and you want to update multiple product catalog listings. While nobody knows for sure how a large number of 301 redirects affects search rankings, many case studies indicate that the new URLs rank quickly, and that the redirect doesn’t have a significant impact on SEO Optimization.

SEO-Friendly Web Development Company

Because Clarity specializes in SEO-friendly ecommerce web development, we have extensive knowledge of factors that routinely affect product pages, new items, and other ecommerce-specific issues. If you have a question about SEO, from redirects to title tags, Clarity can answer it. Speak to a SEO expert today if you have any questions, or if you’re seeking information about our Professional SEO services available for your website.

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