eCommerce Glossary: Page Views

Glossary

Google Analytcs, Pages Views, & How Often You Should Check Them

What are Page Views and Why They are Important?

A high number of page views isn’t an indication of higher user engagement or the prospective revenue from the app or site, but it doesn’t mean page view isn’t important. Working with this metric is much more valuable than you can fathom.

According to the Google Analytics help center, a page view is that instance when a page is loading in the browser. Every time someone opens a page, it is taken as a view. The user might load the page and leave 20 times in a browsing session. However, every time the site crawler will take it as a page view. Even when a user is refreshing or reloading the page, it counts as a view.

Two people collaborating on web design with connected UI components

However, this doesn’t tell much about the visitor’s behavior. This is the reason Google Analytics also offers unique pageviews. It shows the total number of page views that a user generates in one session. In simple words, every page the user is opening in a session is counted as one. This is even when they are visiting or loading the page multiple times.

Checking daily highs and lows isn’t sufficient when it comes to deciding your business achievements. Instead, your ability to sustain higher views and steady growth decides your failure and your success.

So, you should monitor page views weekly or monthly. When you do this, it will help in understanding the activity level on the site in the context of time. As you look at the bigger picture, you can understand the variations and trends over time. This is good strategic planning.

Diving into different ways you can increase your page views.

How to Get More Page Views

Yes, it is frustrating if you put in the effort but only have dwindling visitor time spent on it. When it comes to page views, there isn’t any one-size-fits-all solution. However, there are a few tricks that you can apply to get more views on your website or blog.

Review Content and Website Design

The first thing you need to do is evaluate if the blog or the website has something unique to offer to the visitors which they might not get anywhere else. No matter what niche it is, the competition out there is pretty crazy. The best way to be striking is to provide a unique experience.

It is crucial to ensure that the content is valuable and reliable. The content should be based on the requirements of the target audience. It should be compelling and easy to understand. Also, instead of making the design dull, make it exciting.

The best way to improve user experience is to reduce the site loading time. Truth be told, no one likes to stare at a loading sign even if it is only for a few seconds. So, optimize your site, as well as the content.

Keep Checking the Bounce Rate

Bounce rate is the single-page visit on the site and the action that comes after this is leaving the page or site. The best way to increase page views is to track your site’s bounce rate from time to time. You can use Google Analytics to do so. The bounce rate should be as low as possible.

The average bounce ranges from 41% to 55%. However, if a website has 26% to 40%, it is taken to be excellent. By analyzing the bounce rate, you can decide what you should do for the page that has a higher bounce rate.

Usually, visitors bounce off the page when

It fails to fulfill their expectations.
It doesn’t provide relevant information causing them to move on to some other site.

So, to reduce bounce rate and increase page views, you have to...

Cater to the Requirements of the Visitors: Optimize the content and make it richer. Make sure you focus on formatting meta descriptions and titles. The more you satisfy your customer in the first few seconds, the lesser is the bounce rate.
Offer Relevant Links for Clicking On: A site might have useless and random links thrown all over. This will never make you successful. Make sure that you include relevant links that will guide the users through a series of pages.

Utilize Page-Link Tags

In case you mainly focus on a long-form post, you will be able to break it into shorter posts. You can add the page-link tag towards the page end. This will guide them to the original post.

However, you should remember that making the visitors click through different posts for reading content that can be put in one post can frustrate them. Hence, you should use them only for long-form posts.

Add a Fixed Navigation

You need to pay attention to the user experience. This plays a significant role in increasing page views. Rather than adding a top navigation bar that disappears when you scroll, it is better to keep a fixed one at the top.

Fixed navigation is great for improving the user experience. This makes sure that the users can access it at all times. However, when you are adding this, ensure that it doesn’t take over the whole screen when the user is browsing on a smaller device.

Learn About Linking Strategies

Another great way to increase page views is to add links, other pages, or posts within the content. These are known as internal links. The process is pretty easy. However, when you are doing this, make sure that the phrase or word intrigues the reader to explore further. You shouldn’t forget that the link has to be relevant to the original post.

Invite Readers to Leave Comments

An excellent way to increase page views on a blog is to motivate visitors to participate. To do so, you can invite them to comment. You can ask them to provide a question, suggestion, or concern that they might have. Even though comments aren’t as popular as they used to be, it is a strategy that you still cannot ignore.

The more comments a post has, the longer people are going to spend on the page. Since it keeps the visitor on the website, it has a positive effect on SEO.

Increasing page views might appear to be a little complicated, especially when you haven’t paid much attention to such a metric before. Nevertheless, after reading the above tricks, you might have understood what you need to do to increase page views. Whether it is optimizing content or including fixed navigation, there is a lot that you need to do.