Bank of America Who thought digital marketing would make banking so easy. The omnichannel marketing strategy adopted by Bank of America enables customers to deposit checks, schedule appointments, pay monthly bills, and a lot of others without visiting the bank physically. It still has a long way to go for more complex options like granting loans etc. but still makes use of omnichannel to provide the best experience to its customers with the help of responsive apps.
Oasis Connecting your digital and physical presence is not an easy task. However, Oasis, a UK-based fashion retailer, has made it possible by providing a top-notch shopping experience to its customers by connecting the various channels i.e., such as a mobile app, e-commerce website, and brick mortar shop. These three channels work in coordination such that the customer can buy a product they saw on their eCommerce website from their brick and mortar shop and vice versa. Every salesperson in their stores has iPads in their hands that help you find your product, all the related information, and even ship the out of stock products by placing an online order directly to your home address.
Starbucks Starbucks uses its omnichannel strategy to provide the best payment and reward experience. The deal is the Starbucks reward app. Starbucks provides a free reward card you can use to make a purchase. But don’t know how many reward points are still left, or are they enough to make another purchase? That’s when the reward app comes into action, unlike other customer loyalty programs that don’t provide the same information. This app can be accessed through your mobile, website, and even in-store. You can instantly check-in for the points and even reload them while you are standing in the line itself. The omnichannel experience makes it possible to perform instant updates and provide the best experience to customers.
Pepperfry Pepperfry is an Indian furniture store that is based both as an in-store and eCommerce website. To provide the omnichannel experience to its customers, it lets them choose their products through the website. Thereby, the customer can choose to visit the studio to look for the same product in person. To add to the purchasing experience, Pepperfry also provides the facility of design consultants at their studio shops to help their customers provide the best interior designing suggestions and ideas. They create an atmosphere that doesn’t make the customer feel too forced to make an in-store purchase. The customer has full freedom to order it later from their website as well.