What Is Marketing for Mobile or Mobile Marketing?

What is Mobile Marketing?

Mobile devices and users are increasing steadily. Mobile users spend a large amount of time on their devices so, engaging with them is crucial to building a brand.

"For me, the future of mobile marketing lies in connecting the dots between online and offline media. Mobile is such a powerful tool when used in conjunction with other, media and should be seen as the glue that binds everything together."– Mike Reynolds, Senior Mobile Executive, International Advertising Bureau.

Marketing for mobile is a marketing strategy targeting smartphones, tablets, and other mobile users. This strategy aimed to reach users via email, SMS, MMS, Social media, and apps. Marketing for mobile is an approach to market your business to mobile users. This method helps companies to build long-term and short-term marketing plans.

Marketing for mobile provides customized information based on the location and movement of the user. You can target relevant content according to the user's availability and convenience. Marketing for mobile is futuristically incorporating this strategy.

Why You Need a Marketing for mobile Strategy

How Does Marketing for Mobile Work?

Marketing for mobile is about running campaigns or advertisements on mobile devices. Depending on the medium, ad format, style, customization can vary on various platforms. E.g. Social media platforms, websites, and mobile apps offer their own customized ad selection. Mobile marketing leverages a large audience as its target platform. Mobile marketing helps to reach your targeted audience.

This is the age of technology and we live and breathe technology in our day to day life. It is inevitable. Business needs to optimize using the latest technology and mobile marketing is key. 40% of internet users spend time on their mobile devices. There is a huge market to unleash mobile marketing. Mobile marketers have a potential opportunity. Some interesting facts on mobile marketing statistics are:

  • The game app, chat app shares 80 percent of the screen time
  • 70% of browsing made on tablets than mobile
  • The conversion rate on a tablet is more than mobile devices but the PC conversion rate is still the highest.
  • Mobile searches have increased 200% in a year

So devising a mobile marketing strategy is the need of the hour.

Open the Door of Possibilities With These Mobile Marketing Strategies

Types of Mobile Marketing Strategies

There is a lot of variety of marketing for mobile strategies to incorporate in business. The right technique will depend on the industry, target audience, and costs involved.

In-Game Mobile Marketing

This refers to the ads that appear on game sites and apps. Ads appear as banner pop-ups and full-view images. Video ads appear between page loading time.

QR Codes

In this scanned QR code helps to navigate the user to a specific website linked to the QR code. QR code acts as a mystery box as users are always unaware of the results. This strategy tags with the contest winners of your website promotions.

Location-Based Marketing

This is a marketing strategy linked to user location. Some advertisers target particular audiences when they are in a certain vicinity.

Mobile Search Ads

These are mobile search ads created for mobile with ad-on features. E.g. Click to call

Mobile Image Ads

These are image-based ads appearing on mobile devices.

SMS

This refers to broadcasting SMS on users' phone numbers as text messages.

App-Based Marketing

This marketing involves marketing on mobile apps. Google Ads allows you to advertise on third party mobile apps. Advertising on an app helps to reach a larger audience to create brand awareness.

Social media platforms also allow creating ad space in their mobile app. Social media integrate ads into their stories without user realization. This process helps to maximize and optimize the mobile app strategy.

Marketing for mobile tips to improve sales...
  • Make mobile marketing an inevitable part of your marketing plans
  • Create and develop a mobile-friendly website
  • Develop and market a mobile-friendly content
  • Create brand awareness among mobile users
  • Use Google My Business to reach the local user
  • Broadcast messages using SMS service to reach customer's screen
  • Create seamless navigation for your mobile-friendly site
  • Develop customized and appealing mobile content
  • Develop and add QR code for easy access
  • Develop and launch a mobile app for your business
  • Engage users on social cause and events
  • PC users are still a vital part of your customer base
  • Allow real-time tracking for your application
  • Run campaigns on a multi-channel platform
  • Make mobile the heart of your business
Some of the best practices of marketing for mobile are...

Mobile Marketing Best Practices

Clear and Concise

Since mobile devices have small screens, optimize the words accordingly.

Have a Target Audience

Target the audience according to their personalities, and choices.

Use Different Strategies

Mobile marketing requires an array of strategies. Incorporate different ad extensions to derive the right strategy for the right audience.

Optimize for Local

Continue and focus on local search intent. Users always use mobile to search for nearby services or utilities. Examples include - nearby gas stations, coffee shops, etc.

Analyze your Results

Use various tracking methods to keep a track of effectiveness. If you don't gauge which methods are bringing traffic and leads then you will not be able to capitalize. E.g. AdWords Grader helps to understand the efficiency of mobile PPC (Pay Per Click) ads.

In this era, everyone owns a mobile phone so keep engaging users with different content. Janice H. Reinold said, “In today’s modern world, people are either asleep or connected.” You can always reach users and create awareness of your brand.

Does this sound interesting? A mobile marketing strategy is of prime importance. Grow your business using mobile platforms as a crucial part of marketing.