The reports available on Google Analytics allow you to assess the quality of your website and what you can do to improve it. You need Google Analytics for your website because it will provide you with the following information:

• Number of people visiting your website.
• How user-friendly the interface of your website is.
• From where the traffic is generated for your website.
• Location of the people viewing your content.
• Which visitors have become loyal customers.

You can use this information to understand which pages are generating more traffic and what your target audience is looking for. You will also be able to analyze your website's loading speed and whether it needs to be improved. Google Analytics focuses on improving the condition of your website and making it more visible.

Follow the steps given below to create a Google Analytics account

Using Google Analytics

For using Google Analytics you will first need to create a Google Analytics account. If you are using a Google account for Gmail, Google Drive, Google Calendar, or Google Photos, then you are free to use that account. However, this account must be professional and long-term. It is better to avoid temporary accounts. It is also inadvisable to ask a co-worker to use Google Analytics from their Gmail account. If they leave, then your website's data will be compromised. You will have to change all settings and create another account to start using the Analytics.

If you do not have any existing Google account, follow the steps given below to create a Google Analytics account.

How to create a Google Analytics account

Step 1: Create a Google account (to use Google services like Gmail, Google Drive, or Google Calendar).

Step 2: Open up Google Analytics. Click on the "sign up" option. Add all the necessary details on the signup form.

Step 3: Select how many "hierarchies" you want. You can choose to have up to 100 Analytics accounts under one Google account. One Analytics account can have 50 website properties under it and 25 views under each.

Step 4: Select the option for sharing Google Analytics.

Step 5: Click on the option for "get tracking ID" and check the terms and conditions, to receive the code. You will need to install the tracking ID for every page on your website. Installing the Google Analytics tracking code is different for each platform. Check the method for your website before installing.

Step 6: Configure the "Goals" setting on Google Analytics. Click on the "admin" link. You will find "Goals" under the website View column. Here you can create a "thank you" page for your customers or a similar page at the end of viewing the content available.

Step 7: Set up the Site Search for your website. Find the Settings menu from the "admin" link. It is available under the View column. Switch on the Site Settings. This will help you know what visitors search for on your website.

Step 8: Add all additional accounts from the "admin" menu. You will find an option for "create a new account". You can also add a new website number by clicking on the "create a new property" option.

After you have installed your Google Analytics account, you can start using it after 24 hours.

Examples of Google Analytics Reports

Google Analytics Reports

Google Analytics generates data and creates reports for you. You can check the details on the Audience Overview reports. There are several other reports that you will find on your Google Analytics account. These include:

• Acquisition reports: These reports provide details about the traffic generated. On acquisition reports, the traffic is divided into "channels" and "sources". This helps you understand what is driving people towards your content.
• Behavior reports: The behavior reports have information about the content of your website. You can take a look at the landing pages and the exit pages separately. You can also look at all pages on your website from the Site Content option.
• Conversions: Conversions are available if you have set up your Goals on Google Analytics. You can take a look at the Overview section or look at specific URLs for the conversions that have occurred.

Metrics on Google Analytics consist of the statistical data collected. Google observes user behavior on your website to gather these statistics. Dimensions on the other hand are different ways of viewing and using the metrics.

For example, Google can collect data on the number of people visiting your website in a day. But with the help of dimensions, these metrics can be categorized. You will be able to know the age group of people viewing your website and even their locations. Google Analytics also shows when your website is getting the maximum traffic. A combination of the metrics and dimensions help you to tailor your content. You know which age group to target and how to modify the website to make it more appealing. It is also easier for you to understand which areas require improvement and which are working well.