Supporting and Improving Website Performance

What are Google Ads and How to Use Them?

Google ads exist everywhere in the internet world. They are impossible to ignore until and unless you have an ad blocker turned on. Brands and companies use it as the easiest and most efficient way to increase traffic to their website.

There are millions of people who use the Google search engine to look up all kinds of things. With the largest user share in the online world, Google is unique to have the internet's biggest advertising platform. With every internet search, users are shown Google ads as well. Businesses and companies can benefit immensely from such widespread exposure.

With just a click, a brand or company can broadcast its new marketing campaign to millions of people across the world. They often pop up on the side or below any website and are often relevant to what the user is looking for at the moment. Google ads are known to be extremely targeted and specific, making them very useful for businesses and companies.

Keep reading to know all about Google ads- how they work, what all you should do, and why Google advertising is the way to go.

Understanding The Who, Why, and What's of Google Ads

What are and How Google Ads Work?

Previously known as Google AdWords, Google ads refer to advertisements shown and powered by Google that appear on their webpage and search results. These ads work through the Google AdSense program.

As a business owner, you can use Google ads and analytics as a significant marketing tool to showcase your brand to your target audience and drastically increase user engagement and business.

There are three types of ads that are displayed on Google:

  • Sponsored ads: These are ads that are paid for by individual companies and appear separately at the bottom of the page. They have a distinct “Ad” label next to them to indicate that it is a sponsored link.
  • Organic links: These are ads that appear on Google’s search results. Companies can boost advertising with google to have their links appear in the top results.
  • Display ads: You may come across these ads on other webpages. These display ads appear via the Google Display Network. Here google displays all third-party websites that have collaborated or partnered with Google. These display ads include images, videos, and audio components.

Google Ads work via an auction system, which is activated every time a user performs a keyword search on the platform. To successfully use Google ads, you have to crack the code of relevant keywords to increase your Quality Score and the bid amount. With a higher Quality score and parallel bid amount, Google's chances of showing your ad to people increase.

Here the factors that influence your quality score:

  • If your ad is relevant to the query being made on google.
  • If the keywords entered are relevant to your ad group.
  • The relevance of your ad to the landing page.
  • The Click-through rate of your ad and its ad group.
  • The overall performance of the ad.

With a high-Quality score, you have the chance to lower the cost of advertising on google. Google rewards high performing ads by lowering the cost of advertising. Secondly, a high-Quality score directly correlates to greater exposure online. Essentially, the entire advertising platform on Google runs on the pay-per-click format.

Using Google Ads to boost your business

How much do Google Ads cost?

The cost of creating a Google ad depends on many factors such as the competitiveness of your industry, the keywords you use to advertise, the geographic location of your business, and the overall quality and attractiveness of your campaign.

The average cost per click for ads on Google is $2.32. This is the same for all industries across the board. Needless to say, the cost of advertising changes depending on the country you live in.

If you are keen to grow your business presence online, then Google Ads is the way to go. It is the best way to get in front of potential customers and showcase your products. Google ads the best way to get your content to go viral on the internet. Follow these steps to advertise on Google successfully:

  • Know your goals: This is where you create your Google AdSense account and establish clear goals for it.
  • Know your target audience: The next step is to determine your target audience. This includes factors like target age group and gender. Any marketing expert will tell you; this is the most crucial step in the process. With a target audience in place, your ads will be shown to those who matter the most.
  • Enter your keywords: Here, you need to enter keywords that are relevant to your ad and brand in general. This will help Google to show ads to those who are searching for these relevant keywords.
  • Set your budgets and bids: This will ensure that you have a high-Quality score on Google ads.
  • Creative attractive ads: With attractive, high performing ads, the chances of getting increased traffic and clicks is more.
  • Analyse your Google Analytics: This is a key step in understanding how google ads work. By keeping on your google analytics, you can build a keen sense of what works on the Google ads algorithm. With this knowledge, you can tailor your future advertising campaigns and ensure their success.

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Increased Revenue & Higher Website Traffic

Why Should You Advertise With Google?

The answer is very obvious. It has an audience reach like no other platform on earth. With Google ads, you unlock the potential to reach the whole world and advertise to those who matter the most. Google provides a reliable platform for you to host your ads, understand the metrics of success, and organically grow your business online. It is honestly the best decision you can make for marketing your business.

Armed with proper knowledge of the Google advertising ecosystem, you are now ready to advertise your business to the entire world.