Use a CRP Planner Starting with a conversion rate optimizer might appear to be a little daunting. The first step is to use a CRO planner. Using a CRO planner, you can analyze and develop a strategy to improve the conversion rate. CRO planners are helpful as it takes you through the whole process from A to Z.
Include Social Proof You will be surprised to know that about 92% of the consumers avoid purchasing if there aren't any customer reviews. 97% of the customers believe that customer reviews play a significant role in their buying decision. No doubt, your online presence, and your reputation can affect your conversion rate. So, you have to include social proof on the site. Try linking it to a directory page like Yelp, where customers leave their reviews. Moreover, you also need to add reviews and testimonials directly on the site. This will keep visitors from going away to a third-party site.
Shorten Submission Forms One of the reasons users fail to convert is there is something wrong with the process. For instance, if you have a long-form, visitors might feel lazy to fill it out. So, you have to make sure that your visitor doesn't hesitate. Shorten the forms and gain the trust of the customers. Moreover, it will take them less time to fill out the form. So, there is a higher chance that they will complete it.
Get in Touch with Site Visitors It isn't easy to improve your conversion rate if you do not know how your users interact with the site. You can use the web analysis tools to get screen recordings of the site users. It will let you check what they are clicking on if they fill out the form or skipping an offer. Apart from these, the tools should also come with heat maps of the site. This lets you see the elements that stand out from the others and attracts customers.
A/B Testing your Offers You might be feeling that you have got everything for the site, robust content, optimized forms, and social proof, but still haven't got enough conversion. So, what is the issue? There might be some problems with what your content offers. Check if it aligns with the audience and if they are compelling. Answer those questions by thinking about the current offer. Compelling and tangible offers fairs well than a generic offer. Test and analyze your content to improve conversion rate.
Add a Live Chat In case a website visitor doesn't convert, users typically have an unanswered question or two about the product or service you offer. If you don't want to lose customers, you should think about adding the live chat option to your site. With this, your sales or customer service employees can answer the customers' queries on the fence.
Engaging Media Elements When you order something in a restaurant, you expect it to be something delicious, but it comes out to be something else. Indeed, you don't want this to happen to your customers when they download the content offers. To prevent this, make sure you include videos and images of the products on the landing page. Adding multimedia elements makes the website appear more trustworthy. Moreover, it is the best way of consuming content. For improving conversion rate, add charts, images, or graphs. If possible, add a few video testimonials to the site.
Create a Strong CTA CTA or call-to-action is a significant component of conversion. It can be anything relevant, like sharing a post, download an offer, or subscribe to the site's newsletter. No matter what it is, make sure you include CTA throughout the website and the landing page. This makes them easily accessible. Usually, one landing page has one CTA, but you can incorporate it multiple times on a page. It is necessary to ensure that your customers can access the CTA wherever they are on the page.