A Beginner's Guide to Content Management Systems

What is a Content Management System?

You love quick loading websites with attractive and engaging web pages. It's time that you know what powers an appealing website. You can code and develop a website or use a Content Management System (CMS).

Easy content management is becoming one of the favorable ways for business information. Business needs to change information frequently. Sometimes daily or weekly. Content is not only for marketing. It is one of the core parts of the business. It spans across every department like sales, marketing, and customer support. Easy and flexible content management is in demand nowadays. CMS websites fulfill this need.

A content management system (CMS) is an application that manages web content. The system allows multiple users to create, edit, publish content on the website. A content management system is a tool to create web content without writing code. CMS has different plug-ins available. It helps to add features without coding.

No specialized technical knowledge is necessary to use a CMS. Content Management System platforms are SEO optimized and can handle page optimization tasks. Adding tags, URLs, alt tags on images, SEO and internal contextual linking options are easy. You can check how fast the page loads and optimize it.

Create Content, Manage Workflows, Analytics, and so Much More!

What Are The Basic Features of CMS?

The CMS handles functions like building web pages, storing images, and linking content. This helps users to focus on other business objectives. Some of the features of the CMS system are as follows: 'Create Content' option helps users to create and edit content. Store Content option helps users to store contents in the same format in one place. Manage Workflow options help users to assign privileges according to assigned roles. E.g. Author, Editors, Administrator. Publish Content option helps to push content “Live”. Security options have robust features like authentication, permissions, and firewall protection. Multi-language Support empowers local businesses to run native campaigns on various channels. You can have different language support for various geographies. CMS Analytics options enable to spot website traffic trends to optimize content. This in turn helps to improve the digital experience for global visitors.

Benefits of CMS

  • 1. The collaborative nature of CMS allows multiple users to log in and contribute content. Real-time contributions by multiple users are possible.
  • 2. According to the CMS assigned roles, users can add, edit and schedule to publish content.
  • 3. You can access CMS from anywhere with an internet connection as it is browser-enabled.
  • 4. CMS system is user friendly. It enables non-technical users to create and manage web content.
  • 5. Without prior knowledge of HTML and CSS users can add, edit, modify and publish content in the CMS platform.
  • 6. CMS allows front-end users to change, modify, and publish content in quick and easier methods. It allows integration. You can send content to a CMS from other applications.
  • 7. Plug-ins in CMS allow easy addition of features without coding
  • 8. You can implement CMS Themes and templates with ease. It gives a consistent and seamless look across the complete website.
How to Build a Website with a Content Management System?

How Does Closed-Loop Marketing Work?

Do you wish to build your website with a content management system? If so, the process is simple and without the hassle, you can create your website. The steps are as follows:

  • 1. Buy a domain name and web hosting plan.
  • 2. Install a content management system (CMS) of your choice on a web server.
  • 3. Configure the content management system to design the look and feel of the website.
  • 4. Using the content management system’s interface upload the web content.

There are lots of different CMS platforms out in the market. Which one will you select? Before we dive to compare CMS platforms this is what you should look for in a CMS.

Design Options

Select as a CMS platform offering plenty of website design templates to choose from. It should allow the user to conveniently customize designs according to your requirements. It should support responsive layouts. This will adapt your content for mobile and viewing on other devices.

Data Portability

Select a CMS platform that has tools to export your data and move it to a preferred location. Data portability should be an easy option. You only have to choose a different platform or a different CMS hosting company. Data migration options should be there.

Extensions and Addons

All websites are different from arrays of contents. CMS platform cannot cover all features that would perform requirements for every website. Extensions and addons rectify that gap. These are separate software installed on CMS software. It is of a 'plug and plays' nature. These applications extend website features and add new ones when required.

Customer Care

CMS platforms aim to create a website as simple as possible. But you may still have some queries. Let's explore what help and support are available if you get stuck with website creation.

Select a CMS provider with an efficient customer care facility to solve queries. The frequently Asked Questions (FAQ) section will help users to handle a few queries. This is helpful when customer care is not reachable. The social media community section will also help the user to solve any challenges in CMS.

In this digital world of round the clock networking, digital presence is key to business. Use interactive websites and rich content to woo your customers. CMS helps in modifying content with ease. Live roll-out is also easy. All this without any coding. That's why Content Management Systems (CMS) are in demand today.