How can my website benefit from a backlinking strategy?

Do you know what is a backlink and how it works? A backlink is a link from one website to the other. It is one of the most used techniques in search engine optimization. Search engines such as Google use backlink as the rank signal. If one site links to another, the search engine considers the site’s content to be credible. High-quality backlinks improve a site’s position on the search engine ranking and its visibility in the search engine results.

Backlinks are a significant part of SEO, and it helps in increasing the website traffic. It is just like conversations between websites. Backlinks are also called inbound or incoming links. Whenever there are backlinks, it is like receiving a vote for the website. The more backlinks a site has, the better chances it has to rank on the search engine.

Unfortunately, over 55.24% of the pages do not have a backlink. The most top-ranking pages have followed backlinks from brand new websites at a speed of 5% to 14.5% per month. More backlinking ensure the site has more organic traffic. Now, that it is clear what is backlink SEO, let’s find out why it is necessary to create backlinks to a site.

  • Improves Organic Ranking: As already described, backlinks help in getting better search engine rankings. When website content gets links from other sites, it will start ranking higher on the search engine result page. In case it isn’t, it’s important to be proactive to build them. The primary aim is to create links to individual pages or posts along with the ones leading the homepage.
  • Enables Faster Indexing: Search engine bots follow backlinks from a pre-existing webpage to look for new webpages. After they discover the site, the bots crawl it, effectively. In case there are no backlinks, it will be difficult for the bots to find your site, especially if it’s a new one. So, backlinks help with faster indexing.
  • Gets Referral Traffic: Another important benefit of a backlink is that it helps in getting referral traffic. A person reading the post clicks on the links added to the post and find out more about the respective topic. As they are clicking on the links voluntarily because they are generally more targeted. So, they are unlikely to leave the page immediately. Since referral traffic is targeted, it has a low bounce rate.
What Makes a Backlink a Good or Not?

Not all backlinks are equally valuable. In simple words, to rank higher in the SERPs, it is important to get quality backlinks. One high-quality backlink is much valuable than 1000 low-quality ones. Fortunately, all high-quality backlinks seem to have the same trait.

Originated from Trusted and Authoritative Websites

It is always better to get a backlink from a trusted source than a random guy’s website. Google seems to have the same opinion. It’s called ‘Domain Authority’. If the link comes from an authority site, Google considers it to be significant. These links are hard to get, but they are definitely worth it.

Contains Targeted Keyword in the Anchor Text

Anchor text can be seen as a part of the link. It is good to have links with anchor text containing the target keyword. However, avoid going overboard with the keyword in the anchor text.

Google has a built-in filter in its algorithm called Google Penguin. It can filter out the websites that use black hat strategies to build links. It focuses on websites that create backlinks matching the anchor links.

Is a DoFollow Link

Search engines like Google tend to ignore links that come with a ‘nofollow’ tag. In simple words, these links aren’t considered valuable by the search engines. Luckily, a large number of links on the internet are ‘dofollow’ links. Some examples of nofollow links are; Blog comments, Paid advertisements, and Press releases. Even though they are nofollow, they are a great help when it comes to SEO.

Is Related to the Targeted Site

Google wants to know if a website linking to another one is related or not. This does make sense. For instance, someone posts an article about running a marathon. Google would like to emphasize more on links that come from a site about fitness, running, or marathons instead of about unicycles, fishing, or digital marketing.

Comes from a Previously Unlinked Domain

For instance, there is a backlink for website A, and it links to you time and again. The question is will the second, third, and fourth links be as powerful as the first one? No, it won’t. Links from the same website is going to have diminishing returns. So, it is better to get 50 links from 50 different websites instead of 100 links from the same one.

Examples of Backlinking Strategies

Backlinks are important for search engine ranking. So, it is crucial to a website. To start getting backlinks, the below techniques can be used.

  • To get other sites to link, they have to be enticed. The best way to do this is by writing an awesome article. When the content is helpful and relevant, different sites will link to it.
  • The guest blogging strategy also works. By writing a post for other’s blogs can help in getting backlinks. Basically in exchange for a free article, the owner of the blog will allow 1-2 backlinks to the site in the post. However, the problem is with this is to find the site to write a guest blog for.
  • A site in question might be new, but its competitors are not. This implies either they have got enough backlinks or have done some link building of their own. Use this for the benefits of your website and find out how they had been acquiring links. Thereafter, try replicating them.
  • The internet is evolving, with time. Pages are getting deleted, moved, or changed, and this leads to broken links. These are links that don’t exist anymore. Neither the users nor the search engines like this. So, get rid of the broken backlinks and recreate dead content.

Backlinks search can be time-consuming but putting in that extra effort makes a site credible. Quality backlinks help in improving search engine rankings and provide more traffic free of cost for your website.